where did that warm lead go?
why have you been on read for 6 years?
wtf happened on that discovery call?
it wasn’t you.
It also wasn’t them.
It was their nervous system.
Which technically is them.
We’ll talk.
conversion atmosphere · emotional friction · trust erosion · behavioral signals · attachment loss · conversational friction · conversion dead air · emotional temperature · nervous system static · trust collapse moments ·
conversion atmosphere · emotional friction · trust erosion · behavioral signals · attachment loss · conversational friction · conversion dead air · emotional temperature · nervous system static · trust collapse moments ·
Not a coach. Not a consultant. (okay, a little bit of both, but that's not the point)
Most people in this “space” want to sell you a better sales script, a hotter hook, or a framework with a cute acronym.
That's not what I do.
I'm a Buyer Behavior Analyst.
I use neuroscience + physiology to look at the emotional experience your buyers are having inside your business - your DMs, your sales calls, your community - and find the invisible friction that's making people disengage, hesitate, and ghost you. 👻
It’s as simple as…here is what is happening in their body, here's why, and here's where the conversation broke down, and they backed the eff up.
FOR EXAMPLE ↴↓
Read receipts are not rude. They’re a nervous system that didn’t feel safe enough to respond. There is a difference, and that difference is findable.
OKAY, SO WHAT DATA EVEN GETS ANALYZED?
The stuff your conversion metrics can’t show you…
DMs & warm leads
that went cold
Sales calls that felt
good then felt... off
That moment around the 20 minute mark where something shifted and the yes started feeling less yes-sy.
The over-politeness that moved in right before they said they would think about it. The energy change you felt in your chest before your brain caught up.
I can name it.
That conversation felt so good — and then nothing. No explanation. Just read receipts and silence that you keep coming back to check. Ghosts in your inbox. 👻
But ghosts leave evidence. I find it.
Stale communities or
memberships
People join and then just... lurk. Or leave. Your retention problem might not be a content problem (because we both know you know you’re awesome at what you do). It might be an atmosphere problem, and atmosphere is totally my jam.
Big freaking difference.
Nobody's going to DM you back and say "Hey, that conversation felt emotionally pressured and created friction in my nervous system."
They're just going to go quiet.
THE NERVOUS SYSTEM
NEVER LIES.
Okay, so here’s the thing nobody seems to be saying out loud…
Your buyers feel the things before they decide the things.
Before they consciously choose to buy, book, or bail - their nervous system has already been taking a bazillion notes.
Is this environment safe (because our bodies don’t know that this isn’t a life-or-death decision).
Does this person feel trustworthy?
Is something off here?
They can’t really name it; they just act on it.
Okay, here is a real example ↴↓
You’re connecting with someone who reached out in your DMs.
They ask a specific question: “Can you tell me more about the (insert question) part of your (insert offer here)?”
They want one clear answer on one specific thing, but your brain reads it as “I’m not sure what they want, so I’ll just list of everything so one thing will stick out, and they’ll buy!”
So you give them all the transformations, every possibility, every angle.
Their nervous system registered it as toooo much and became overwhelmed.
They felt it. Their brain caught up, they got quiet + polite, and ended the conversation with “I’ll think about it,” and you never heard from them again.
👻
They were not overwhelmed by your offer. They were just overwhelmed with the experience of that moment and couldn’t process it all. There’s a difference.
And that difference is findable.
Imagine knowing exactly what just happened in that conversation. Not guessing. Not throwing yourself under the emotional bus at 2 am because you can’t stop thinking about what went wrong.
Actually knowing.
Imagine what changes when you can feel the shift happening in conversations in real time, and you know what it means.
That’s not a superpower (although it feels like it sometimes). It’s really just understanding what to look for.
That’s the gap smith + soma closes.
Oh, hi there.
I'm Amanda.
I notice things. All the time.
It's a lot.
I came into the NLP + neuroscience world through a manifestation membership (email me if you want the rec, she’s awesome!).
I dove in headfirst, took my booty to Tampa for official NLP training, and thought I was going to help entrepreneurs with their mental blocks to get them to those $100k months, buuuut as it turns out - that wasn’t my lane. At all.
I had to take time and get honest about what I was really interested in.
And what I kept coming back to was this: I feel things underneath things.
When most people read a DM or an email, they read it. I can feel the shift in it. I notice what’s not being said. When the energy changes. THEN I dig for the data underneath the data. Always have.
Eighteen years as an analyst in a corporate environment helps that too. So will a lifelong obsession with figuring out why people do what they do.
When I found NLP, it wasn’t like learning something new - it was like someone had finally given me a language for what I had been doing my whole life.
smith + soma is what happens when you take my analyst brain that never seems to turn off, the nervous system awareness, the NLP lens, and point it at the places no one is looking. The invisible emotional experience that other people are having in your business before they decide anything.
I was going to analyze everything to death anyway. Now you can just hire me to do it for you.
So, hi!
STUFF I KNOW:
NLP Master Practitioner — studying the gap between what people say and what they actually mean since before it was a thing.
EFT Certified — body-based pattern interruption, because sometimes the pattern lives in the body and not the brain.
Somatic Trauma-Informed — turns out humans don’t actually leave their nervous systems at the checkout page
Corporate Analyst — spotting data in patterns for nearly two decades. Ends up that skill translates really well to spotting patterns in humans too.
OTHER AMANDA STUFF TO KNOW (or not, it’s cool):
Iced coffee over hot coffee any day
I’m a “water baby”. Throw me in the ocean, lake, puddle, etc and I’m happy.
I completely overuse memes like this one ↴
